For us, personal is not just a value we write on power points or flash in social media, it’s the foundation in all we do. Recently we invited some of our French customers to join us at a Karting Event, a day filled with speed, laughter and great discussions. Our customers are everything but a number on a list. While business transactions are essential, building genuine relationships with our customers goes a long way in building trust and loyalty.  

“It was such a fun day at the Go Kart track. In a digitalized world, where most communications and interactions happen through various digital channels, it’s always joyful to meet face to face, discussing a lot more than track and gaps, leadtimes and supply chain protection”, says Sales Manager France Alexandre Buia. 

The focus of the day was speed and safety on the racetrack, great discussions and meetings in a different arena than the daily office meeting room. 

“Just as speed and safety on the racetrack symbolize a fast yet secure journey, they also illustrate the secure PCB supply chain we offer our partners”, says Buia.